.2Performant, a Romanian innovation and also associate advertising and marketing solutions business, revealed on Monday, September 9, at the Bucharest Stock Market, that it wants to obtain the Profitshare affiliate systems in Romania and also Bulgaria coming from Transformation Advertising And Marketing. At the same time, Dante International, the manager of eMAG, will certainly come to be an investor in 2Performant.On September 6, 2Performant's Board of Supervisors ended an initial deal to obtain the Profitshare.ro and Profitshare.bg affiliate systems owned by Conversion Advertising S.R.L. and also Transformation Advertising And Marketing EOOD. The deal outlines the principles of the transaction and is not legally binding, conforming to the business press pointed out through Economedia.The operation involves the move of the Profitshare service lines from Conversion Advertising and marketing S.R.L. as well as Conversion Advertising And Marketing EOOD (as homeowners) to 2Performant (as the buyer). Dante International S.A. (majority shareholder of Conversion Advertising S.R.L.) will certainly be part of business transactions deal as a surety." When the Profitshare purchase is actually completed, our team will increase our present capacity and diversify our client portfolio in both Romania and also Bulgaria. Our team still have a handful of vital actions to complete, however I am actually confident that the staffs associated with the purchase on both sides will manage to finish all of them successfully. We will certainly introduce our post-acquisition plannings after wrapping up the purchase according to the ultimate deal," claimed Dorin Boerescu, CEO and also Founder of 2Performant System.The purchase rate is actually RON 4.3 thousand, as well as are going to be paid 55% in cash as well as forty five% in 2Performant shares through a financing rise.." 2Performant is a younger as well as vibrant business along with values that reverberate with our company. Our company assume that, after the transaction is finalized, the Profitshare service blended along with 2Performant is going to supply greater market value to its own clients," claimed Tudor Manea, General Manager of Dante International SA.2Performant likewise takes note that many steps stay to accomplish and settle the transaction, such as the productive completion of the as a result of carefulness evaluation by 2Performant.Profitshare was released in 2012 as well as presently has a profile of 250 partner systems (consisting of the eMAG group) in Romania and Bulgaria.radu@romania-insider.com.( Image resource: the provider).